Duane Zobrist is a lifelong entrepreneur, storyteller, and third-generation Westerner who brings a deep appreciation for heritage and craftsmanship to everything he does. After years of creating immersive outdoor and cultural experiences across the country, Duane founded Broadmoor Hat Co as a way to share the timeless tradition of hat shaping with a new generation. His vision blends old-world techniques with modern-day style—crafting hats that not only fit the head, but speak to the soul.

Hampton Madsen brings energy, creativity, and a love for the Western lifestyle to every event she touches. She leads our family and kids programming—offering hands-on activities like leather stamping, hat branding, and gold panning that keep guests of all ages engaged. Whether she’s working with little cowboys and cowgirls or helping families create lasting memories, Hampton makes every experience fun, meaningful, and full of heart.